Diageo named Ryder Cup partner
Diageo, the world’s leading premium
drinks business and producer of Johnnie Walker Scotch
whisky, has been named as an Official Partner of The 2014
Ryder Cup at Gleneagles.
The agreement will see Diageo use its portfolio
of premium beverage alcohol brands to promote The 2014 Ryder Cup
around the globe in partnership with Ryder Cup Europe. Central to
the partnership will be Johnnie Walker, the world’s number one
Scotch whisky and the first Scottish brand to enjoy Official
Partner status for the tournament.
Diageo owns The Gleneagles Hotel, the host venue
for the 40th staging of the biennial contest, which will take place
from Friday September 26 to Sunday September 28, 2014. The Official
Partner agreement builds on Diageo’s long-standing association with
The Ryder Cup which stretches back to the 1980s when Johnnie Walker
was a presenting sponsor of The Ryder Cup in Europe in 1989, 1993
and 1997.
Diageo will work closely with Ryder Cup Europe in
the build-up to The 2014 Ryder Cup to maximise the opportunity
which the Official Partnership creates to promote the tournament
and Scotland in more than 180 countries around the world where the
company markets its products. They will also work together to
ensure those coming to Scotland for The 2014 Ryder Cup enjoy the
best possible visitor experience at The Gleneagles Hotel.
Announcing the sponsorship at Gleneagles on
behalf of Diageo, Peter Lederer, Chairman of Gleneagles Hotel,
said:"Diageo, Johnnie Walker and Gleneagles Hotel have a long and
proud history of supporting golf in Scotland and there couldn’t be
a stronger team than the world’s number one Scotch whisky, the
world’s number one team golf event, The Ryder Cup, and Scotland’s
finest hotel golf resort, Gleneagles."
As part of its role as Official Partner, Diageo
has also committed to working with Clubgolf – the Scottish junior
golf development agency – at corporate level to help promote
participation in golf across Scotland, with numerous initiatives
planned for the build up to 2014.
