New biomechanics system at golf academy
A new biomechanics system developed by an
Olympic athlete which monitors the movement of a golfer’s body as
he swings a club has been introduced at St Andrews Links Golf
The electromagnetic system uses small sensors to
detect rotational and translational movement of the segments of a
golfer’s body during the swing.
The Advanced Motion Measurement (AMM) System is
used by a number of top players on the PGA Tour and was developed
by Stephen Cheetham and his brother Philip, an Australian gymnast
who competed in the 1976 Olympics in Montreal.
The brothers founded AMM in 2003 to develop
motion measurement products which can be used to improve the
physical performance of athletes and to reduce the chances of
The team of PGA professionals at the Golf
Academy, led by director of instruction Steve North, will use the
system in their coaching programmes to deliver precise swing
improvement tips for their clients. It monitors elements such as
sway, lift and thrust, pelvis rotation, forward bend and side
North said: "This is an impressive system which
will give us a great deal of useful data in terms of analysing
clients’ swings and precisely identifying aspects they need to
"It captures over 200 different parameters of the
swing which will enable us to zero in very quickly on areas of
weakness and to monitor improvements in performance.
"We are focused on delivering the best coaching
we can to our clients using instruction techniques tailored to the
golfer’s requirements and utilising the most advanced technology
The AMM system is the latest addition to an array
of technology used in the Golf Academy including Trackman ball
tracking system, SAM PuttLab, K-Vest, SAM BalanceLab, V1 analysis
software and online platform.
The Golf Academy delivers coaching through its
team of four PGA professionals and club fitting services through
the Custom Fit Centre. Golfers of all abilities are catered for
from beginner to professional and a range of programmes are
available covering all aspects of the game.