New official St
Andrews Links website launched
A new official website for St Andrews Links, the
Home of Golf has been launched at the world’s largest golf
show.
The website, http://www.standrews.org.uk/,
provides a full range of information on how to book golf at the
seven St Andrews Links courses, including the Old Course, and
features a brand new golf shop where users can purchase official
Old Course and St Andrews Links merchandise.
An official launch for the website was held at
the USPGA Merchandise Show in Orlando, Florida where the site was
unveiled by St Andrews Links Trust chief executive Alan McGregor.
The website has been live for several days and has received
positive feedback from customers.
Visitors to the site can book tee times online,
purchase merchandise and arrange golf lessons or custom fit
sessions on the website as well as access a wealth of information
about the services and facilities at the Links. The new website has
a far simpler and flatter navigational structure that leaves users
only two or three clicks away from the information they are looking
for.
Some fascinating footage from the Open
Championships at the Old Course can be viewed on the site along
with the TV commercial for St Andrews Links and its global partner
Allianz. The Old Course webcam can be viewed on the site and
interactive course guides and image galleries are available for
each of the courses.
Alan McGregor, chief executive of St Andrews
Links Trust, said, “The website is such an important part of our
business. It acts as a gateway to the Home of Golf for so many
users around the world who are either coming here or who aspire to
come here. It has been a major project for us to develop the new
site in time for the Open this year and we are pleased to have a
new and improved service to offer our golfing customers.
“The new site will be a platform which will
enable us to introduce many new innovations in the months and years
ahead. It is an indispensable tool for all those who have an
interest in playing golf in St Andrews or simply finding out more
about the place.
”The previous Links Trust website was developed
in 2003 and has grown to some 700 pages. Capitalising on the surge
of interest in St Andrews around the 2005 Open it attracted around
80 million hits a year and hundreds of thousands of unique
users.
In early 2009, the Trust began working with
Broughty Ferry-based Avian Communications to develop a new more
dynamic and interactive website which would give it a platform to
introduce more fresh content and more innovations.
A key element of the new website is the new Golf
Shop section which enables visitors to purchase a full range of
official Open 2010, Old Course, St Andrews Links and Castle Course
apparel and merchandise.
To access the new official website for St Andrews
Links, the Home of Golf, visit: http://www.standrews.org.uk/.
