New Ryder Cup Logo Launched
Following the launch of the first ever unified
Ryder Cup logo by Ryder Cup Europe and the PGA of America, Scotland
continues its drive to deliver the best event ever when The 2014
Ryder Cup will be played at Gleneagles.
With four years to go ‘Team Scotland’ launched their Ryder Cup 2014
website along with a specially created film around the ‘Home of
Golf’ and an online game where people can get a taste of the famous
PGA Centenary course at Gleneagles.
Paul Bush OBE, Chief Operating Officer for
EventScotland, “The new Ryder Cup logo not only
consolidates the work of both Ryder Cup Europe and the PGA of
America, but it gives everyone a renewed focus around what is set
to be an amazing event for Scotland and everyone involved.”
VisitScotland’s Chief Executive Malcolm Roughead,
“The Ryder Cup offers Scotland a tremendous opportunity to enhance
our reputation as the home of golf. This is the year of Active
Scotland, giving us a great platform to showcase Scotland as the
best destination in the world to enjoy golf. From Championship
courses to stunning links courses on the islands, playing golf in
Scotland is a magical experience that cannot be bettered anywhere
in the world. Our marketing in the lead up to The Ryder Cup will
inspire golfers from around the world to experience Scottish golf
for themselves.”
Golf tourism is already a major income generator for the country
and VisitScotland is focusing its efforts to ensure this goes from
strength to strength as golf enthusiasts will be eager to make a
trip for The Ryder Cup in 2014 or to experience the wonders of golf
in Scotland in the lead up to the event.
